Het tweede Nederlandse Google Analytics User Conference (GAUC) wordt georganiseerd in samenwerking met Google en 9 Google Analytics Certified
Partners (GACP’s). GAUC is hèt congres voor iedereen die professioneel gebruik maakt van Google Analytics. In één dag brengen diverse nationale en
internationale experts je op de hoogte van alle facetten die Google Analytics jou te bieden heeft in 3 keynote sessies en 18 break-out sessies! Het 2010
congres werd gewaardeerd met een 8 en 75% van de deelnemers gaf aan in 2011 weer te komen. Een succesvolle Europese aftrap, waardoor Zweden,
Noorwegen en Denemarken dit jaar ons voorbeeld volgen.
Schrijf je voor 29 april a.s. op www.gauc.nl in voor GAUC 2011 op donderdag 19 mei a.s. in de Meervaart in Amsterdam. Je ontvangt dan een vroegboekkorting
van 155 Euro op de toegangsprijs van 450 Euro. Wees er snel bij want er is een beperkt aantal kaarten beschikbaar voor deze zeer leerzame dag.
Drie internationale keynote sprekers, waaronder Nick Mihailovski, Google Developer/ Engineer Google Analytics.
Daarnaast zijn er maar liefst 18 Break out sessies, verzorgd door de GACP’s: Tribal Internet Marketing, Maxlead, bSeen, ClickValue, Netprofiler, Netsociety,
OrangeValley, Traffic4u en Traffic Builders. In deze sessies laten deze erkende specialisten je een verdiepingslag zien:
- Nieuwe features Google Analytics
- Google Analytics implementatie
- Conversie: attributie en optimalisatie
- AdWords campagne (SEA) en natuurlijke zoekresultaten (SEO)
Kijk voor het uitgebreide programma en de inschrijving op www.gauc.nl.
The Online Media Taskforce of the Web Analytics Association Netherlands published a whitepaper on online measurement discrepencies and how to deal with them. The whitepaper is titled “Waarom komen mijn bezoekers niet overeen met mijn bezoekers?” and is available in Dutch from their website. During the presentation at the Web Analytics Wednesday Frans Appels from the WAA also announced that the whitepaper will be made available in English at a later point in time.
Google has released an update to their previous Site Overlay feature within Google Analytics and now calls it In-Page Analytics. Like with the old Site Overlay feature Google puts a layer on top of your website showing you the usage of various elements within a specific page. This new version should be more robust (like actually working ) and allows for more detailed analysis by applying filters and the usage of segments. It also shows a quick glance of the metrics of the page on the left side and the number of clicks below ‘the fold’.
Wednesday October 13th will be the date for the next Web Analytics Wednesday in the Netherlands. Admission is free and there will be two items on the agenda.
- WAA Taskforce Online Media on their whitepaper “Waarom komen mijn bezoekers niet overeen met mijn bezoekers”.
- Matthew Niederberger, TUI: Voice Of The Customer on how Arke creates visitor insights using Kampyle and how to setup a quick ‘guerillia’ optimization research using free tools.
16:15 Taskforce Online Media
17:00 Matthew Niederberger
17:45 Drinks (offered by LBi Lost Boys)
LBi Lost Boys
Joop Geesinkweg 209
1096 AV Amsterdam
Admission is free, but please send an e-mail to firstname.lastname@example.org and let them know you are coming.
Consider the following. You own a website and want to track your visitors from the moment they enter the website up until the moment they actually convert into a customer. Normally you would do this by either setting up Goals and Funnels or by using the E-Commerce module within Google Analytics. This works perfectly fine if your visitors actually become customers once they complete the process.
But what if the process doesn’t end at your website?
What if the nature of your business doesn’t allow users to complete their purchase online? They might simply send in a form for a price quotation or fill out a call me back form. How can you measure those?
Measuring non direct conversions
Several web analytics products provide solutions to this problem by allowing you to import data from your back-end system. This is ideal because you can analyze, in detail, what a visitor did on your website in the same way as you would analyze a full online conversion. All data on sources, behavior and trends are available so you can do pretty much anything you want. Unfortunately Google Analytics doesn’t allow you to import data into their system (except for Google Adwords), bummer…
Making the connection between your back-end system and Google Analytics
Since it is not possible to import data into Google Analytics, it’s key to extract the data from Google Analytics and be able to match this data to individual conversions in your back-end system. Extracting data from Google Analytics isn’t that hard using the API so I won’t go into detail on that here, but how are you able to make a connection between the data in the two systems?
Creating the connection
Google Analytics allows for Custom Variables to be set (Custom Variable documentation), these custom variables allow you to create a connection between the data in Google Analytics and the data in your back-end system. By creating a unique identifier for each visit (like a hash tag or something) you can post that variable both into a Custom Variable and into a hidden field within your price quotation form. By storing this hidden field in your back-end system you can later export all individual transactions including their unique visit id hash tag.
You can also request all data from the Google Analytics API by segmenting on that specific identifier. Allowing you to get a complete insight into what the user has done during their visit and how they got to your website. This can be especially interesting to analyze your traffic sources and used keywords and compare the difference between sources driving price quotations and sources driving actual conversions.
My name is Martijn Verstrepen. After nearly a year of silence things are going to change here at Web Analytics Facts. Jethro has indicated that he could no longer find the time to actively blog and that he was looking for a successor. Therefore I have offered Jethro to take over Web Analytics Facts and bring new life to this weblog.
Starting October 1st I will be posting articles to this weblog on a regular basis. These new articles will be focused on web analytics best practices, tips & trics and industry news. I would very much love to actively discuss these articles in the comments and I am always interested in hearing suggestions for topics, improvements and enhancements to this weblog. You can reach me at email@example.com
In the coming days I will try to publish my first article and a small biography of myself for those of you interested in knowing more about me.
I would like to thank Jethro for all his hard work on and dedication to this weblog and wish him all the best with his future endeavors.
Are you joking? No, read this article on Techcrunch.
Achtung! Several federal and regional government officials in Germany are trying to put a ban on Google Analytics, the search giant’s free software product that allows website owners and publishers to get detailed statistics about the number, whereabouts and search behavior of their visitors. More.
What do you think about this development?
Hi, how are you? How is your conversion doing nowadays?
Design for Conversion is a highly interactive conference aiming to collectively (as one big family) deepen our knowledge of Persuasive Technology, Experience Design and Evidence Based Marketing, and how these disciplines can learn from each other. With heavy doses of design thinking, cognitive psychology and statistical knowledge we are very serious in taking up a worldwide conversion challenge.
For who? We actively invite database marketers, e-commerce managers, interaction designers, marketers, information architects, copy writers, usability engineers and business intelligence experts to join our conference.
Interesting event to attend! Registrate here. Have fun.
It was inevitable: Omniture acquired by another company. It’s not Google or Microsoft or Oracle. No, it’s Adobe!
Combined Company Will Deliver Comprehensive Solutions for Creation, Delivery and Optimization of Content and Applications.
Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) today announced the two companies have entered into a definitive agrement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash.