Omniture neemt Visual Sciences over
De twee belangrijkste spelers op het gebied van Web Analytics, Omniture en Visual Sciences, gaan de krachten bundelen. Ik vroeg vorige week nog bij de overname van Interwoven, wie het volgende bedrijf zou worden. Ik denk dat er weinig mensen in de branche dit hadden verwacht…
Had ik nou maar OMTR aandelen gekocht. Deze combinatie gaat de markt verpletteren. Core Metrics en Webtrends kunnen hun borst natmaken. Ik hoorde deze week al dat Core Metrics het erg moeilijk heeft in de markt. Als dit zo doorgaat gaan alle bedrijven samen of worden overgenomen in de WA branche. Wordt wel makkelijk kiezen zo :-D.
Zie hier het Persbericht:
The combination of Omniture and Visual Sciences creates a company with substantial scale and resources to deliver industry leading products and services that address the rapidly expanding online business optimization market. The combined company will be able to accelerate investments, meet a wider set of customer needs through a richer solution set and have a significantly greater opportunity to grow into new markets.
Kreeg via de mail van CEO Jim MacIntyre de announcement binnen. Wat dit betekent voor de huidige klanten van Visual Sciences? Zie een deel van de announcement hieronder.
Until regulatory review of the acquisition is complete and the transaction closes, both companies will continue to operate independently and will continue to compete in the marketplace. This means that we will continue to deliver the products, service and support that your businesses can rely on. We understand that you will have questions about the future of the products lines. Future direction for products will be determined following the closing of the transaction and after comprehensive planning and feedback from customers and partners. Be assured that our paramount concern is ensuring that the investments of Visual Sciences’ clients are preserved.
It is our strong belief that the transaction will provide you, our valued clients and partners, with a more expansive product offering and an overall increase in resources as our two organizations come together.
Ook interessant is de Webcast presentation: http://omtr.omniture.com/phoenix.zhtml?p=irol-eventDetails&c=197946&eventID=1678446
Zie ook de visie van Gary Angel, CEO van SEMphonic -> http://semphonic.blogs.com/semangel/2007/10/scorched-earth-.html