Webtrends rebranded
As you may noticed, WebTrends rebranded not only their logo, but also their business approach.
(One quote: ‘Numbers don’t lie, but they sometimes fib, especially when you’ve got databases full of them strewn across your organizations. Webtrends provides the technology tools you need to uncover the truth in your numbers, and turn this data into the understanding needed to turn your business goals into realities.’)
The new focus is about building trust with customers, being open with customers, being open for other systems (Webtrends Open Exchange) and the development community and enriching their user experience. Recently they’ve announced Social Measurement, for monitoring social media.
Alex Yoder, CEO of Webtrends gives some comments on that:
Here you’ll find also a recent interview with Alex Yoder: http://www.webanalysts.info/webanalytics/interview-with-alex-yoder-ceo-of-webtrends/