Adobe (to) Acquires Omniture

It was inevitable: Omniture acquired by another company. It’s not Google or Microsoft or Oracle. No, it’s Adobe!

Combined Company Will Deliver Comprehensive Solutions for Creation, Delivery and Optimization of Content and Applications.

Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) today announced the two companies have entered into a definitive agrement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash.

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