Microsoft doet vijandig bod op Yahoo!
Het zal niemand ontgaan zijn: Microsoft wil Yahoo inlijven voor $44,6 miljard. Gaat het er toch van komen? Google vs Microsoft, de Strijd der Giganten. Microsoft moet bijna wel, online hebben ze (nog) te weinig te vertellen. De financiele markt reageert positief en het aandeel YHOO staat op zo’n 50% hoger. Je zal nu maar aandelen Yahooooooo! hebben :D.
Bericht op Yahoo! Finance: Microsoft views Yahoo as its best chance to thwart Google, which has leveraged its leadership in Internet search and advertising to emerge as an increasingly serious threat to the world’s largest software maker’s persuasive influence on how people interact with computers.
Google already controls nearly 60 percent of the U.S. search market, and has been widening its lead, despite concerted efforts by both second-place Yahoo and third-place Microsoft. By combining, Microsoft and Yahoo would have a 33 percent share of the U.S. search market, according to the latest data from comScore Media Metrix.
By joining forces, Microsoft and Yahoo also would widen their narrowing advantage over Google in providing free e-mail accounts — a service that helps foster more loyalty with users and create more advertising opportunities.
To be continued…
